Hi, I’m Nova!
Results-driven product design leader committed to fostering business growth through creative innovation. Adept at leveraging extensive expertise in user research, data analysis, lean testing, design strategy, and visual design to deliver impactful user experiences and drive product success. Recognized for leadership and mentoring abilities, focusing on active listening to understand and support team and partner needs, aligning with broader organizational goals.
Connecting with customers through meaningful experiences and powerful visual storytelling is my passion. If you share the same belief, we should talk more.
Capabilities
UX & product strategy
Distilling complex information to simple solutions.
Management
Managing cross-functional collaboration horizontally and vertically to achieve targeted objectives while overseeing, building, and mentoring the UX/Visual designers team.
Design expertise
15+ years of experience ranging from traditional graphic design to the latest AI technology. With a focus on UX or product design, I am an expert in UX design tools, user research, usability testing, customer journey mapping, user persona, wireframing, prototyping, conversational design, UI/visual design, mobile/responsive design, design systems, accessibility, A/B testing, data analysis, and content strategy.
my story
I grew up in Makassar City, Indonesia, and have lived in Beijing, China, and now SF Bay Area, California.
I currently live in San Rafael with my husband and two toddlers.
I enjoy traveling, watching true-crime documentaries, and training Brazilian JiuJitsu in my spare time (which is rare!). I also used to own a t-shirt business as a side hustle.
If I’m not in the design industry, I’d be an archeologist digging dirt in a remote part of the world.